10 Things to Buy in Japan

When you are traveling, it definitely helps to know what you want to buy before you are there. Whether you are buying a souvenir for yourself or a gift, Japan has a lot of unique products that everyone loves.       

Matcha-Flavored Snacks

Matcha has been a growing trend in the U.S., but it has existed in Japan for years. As many people know, Japan has a huge variety of snacks that are unique and delicious, and that is why you can also find a variety of matcha-flavored snacks. Some of the matcha-flavored snacks you can find are Kit Kat, Oreo, Pocky and Chocopie. The trendiness of matcha and the uniqueness of these snacks will certainly make a great souvenir.

Tokyo Banana

This is one of the most popular souvenirs in Tokyo. It is a sponge cake with banana custard filling. There are many variations including a caramel custard version which is patterned like a giraffe. These sweets are best when consumed within 7 days after purchase.


Tenguis are thin cotton hand towels that are dyed with different patterns. There are many different designs to choose from. These towels can be used as a washcloth, dishcloth, headband, souvenir or decoration.



They are Japanese traditional summer clothing. Although they are similar to a kimono, they are much easier to put on. Not only can you find them in local stores but you can also find them in clothing stores like UNIQLO during the summer.


You can find good quality fans that are different from the cheap fans found in Asian supermarkets. You can use these authentic and handy fans throughout your travel when it gets hot.


Anime items

Anime, Japanese animation, are internationally loved. Pokémon, Naruto, Dragon Ball and Gundam are all animes that have a lot of influence in U.S. culture as well. As the birthplace of these shows, Japan has a lot of rare anime goods. If you or someone else like a particular character, you can be sure to find many items and find the perfect souvenir.


Omamori are lucky charms sold in shrines or temples. There are charms for many different occasions including love, school, money, and health. You can find them in cars for safe driving, with pregnant women for easy delivery and on backpacks for students who are taking a test.


Randoserus are backpacks typically used by elementary students in Japan. The word derives from “Ransel” which means backpack in Dutch. Although it started out as a children’s backpack, there are variations for adults as well.

These backpacks might seem pricey at first, but they are very sturdy and meant to last. While the average all-leather Randoseru costs around $300, some backpacks cost as high as $800 and some made of synthetic leather can cost around $80.


Japan is also an electronic mecca of the world. While you are in Japan, you will find lots of affordable electronics. While appliances are great there, you might be looking to buy something smaller.

Japan has lots of USB flash drives that come in all varieties. From traditional patterns to sushi, they come in all shapes and sizes. You can find many other handy products including heating toilet seats and rice cookers.


Among many products Japan variates, stationeries are also one of them. Japan has stylish and practical stationeries that range from traditional to modern designs. Japanese stationeries are not only known for their stylish designs but also their quality as well. Erasers like the MONO eraser is known as the best eraser in Japan.

The reason why Japan is rated as the top shopping destination is obvious. Whenever you are traveling to Japan, it is definitely wise to plan for shopping. The wide diversity of products make great gifts and souvenirs.

To experience Japan, check out our Yokoso Japan Value Tour where there is plenty of time to enjoy and shop in different cities.